How Smarter Engineering Turned Installation Delays Into Merchandising Wins

A major liquor retailer came to B-O-F with a challenge: reduce friction across store buildouts while elevating product presentation in one of their highest-value departments.

The Problem

Installations were slow and costly. Shipments arrived in the wrong order. Crews wasted hours moving equipment around before work could even begin. Once fixtures were in, they were bulky and hard to adjust, wasting valuable floor space and making premium products harder to shop.

Lighting only reached the top shelves, leaving lower tiers dim and under-shopped. And with no merchandising flexibility, resets meant starting over – again and again.

B-O-F asked smarter questions:

B-O-F combined modular Wine Bins™, a patented lighting redesign, and a new install sequencing strategy that let the ops team reclaim over two weeks of productivity per location.

Key upgrades included:

  • Sequenced shipping + dock-to-aisle flow to reduce material handling
  • Fastener-free crossbars to speed setup
  • Slimmer, all-metal bins for more SKUs per footprint
  • Integrated LED lighting that eliminated aisle intrusions and lit every tier evenly

The Result

A faster, simpler rollout – and a merchandising system that elevated every bottle, reduced labor, and made premium products easier to shop.

Liquor bottles on a well lit shelf in a liquor store
A view from inside a cooler, where a customer is pulling a Gatorade bottle off the shelf
A grocery store employee taking stock of items on a shelf
back view of young woman looking at bottle of juice in grocery store
Abstract image of data overlayed on coolers in a grocery store aisle
Wine bottles laying flat on display in a wine bin

Featured Solutions

2 liter bottles of soda in a grocery store aisle

Versa™ Pallet

Retrofit pallets into gravity-fed shelving. Increase product capacity, cut restocking time, and keep displays organized and clutter-free.

Bulk-to-Shelf Efficiency
A partially stocked Versa RollerShelf where the rolling system is front and center

Versa™ RollerShelf

The industry’s widest roller shelf system, designed for single-serve assortments. Keeps every product fronted while cutting restocking labor and speeding resets.

Labor Efficiency
The Versa Shelf RetroFit in action on a liquor aisle

Versa™ Shelf RetroFit

Upgrade existing shelves with gravity-fed innovation. Adjustable dividers and glide sheets create continuous facings and faster restocks without replacing infrastructure.

Retrofit for Performance
A wide variety of wine bottles in a liquor store aisle

Versa™ Wine

Purpose-built for wine merchandising. Adjustable dividers and gravity flow design keep bottles fully faced, organized, and easy to shop while boosting facings and presentation.

Smarter Wine Merchandising