Versa™ RollerShelf
“How do we make every shelf in the cooler work harder and smarter?”
Space is money in the cooler, and the Versa™ RollerShelf was engineered to make the most of it. With the widest shelf in the industry, low-profile roller mats, and patented 1/8″ adjustable dividers, it maximizes facings and keeps products perfectly fronted. Less wasted space. Faster resets. Smoother flow. More sales per square foot.
Performance Highlights
+15 % More Facings per Shelf
Patented 1/8″ dividers and thin roller mats eliminate wasted space.
Automatic Self-Facing
Products flow forward continuously, reducing manual labor and downtime.
Faster Resets & Planogram Changes
Tool-free adjustability speeds updates and seasonal transitions.
Vertical Adjustability
1″ upright spacing eliminates dead zones and improves visibility across tiers.
Low-Profile, High-Durability Design
Thin yet reinforced roller mats provide long-term performance without taking up merchandising depth.
Built for Speed.
Designed for Precision.
The Versa™ RollerShelf reflects B-O-F’s commitment to making operations faster and simpler through thoughtful engineering. By re-thinking shelf design around flow and visibility, it gives store teams a smarter way to stock, and shoppers a better way to browse.
When B-O-F works with retailers, systems like Versa™ RollerShelf demonstrate how small design improvements can deliver significant gains in productivity, cleanliness, and sales.
Specifications & Resources
Every application is unique.
Versa™ RollerShelf is configured to your product mix, cooler layout, and planogram goals.
Every specification supports a single goal – turning the simplest task in the store into the most efficient system on the floor.
Versa™ RollerShelf
Depth
27″ standard (custom options available)
Width
24″ and 30″ standard
Construction
Powder-coated black finish for durability
Plexi Height Options
Standard or Tall (for liter bottles)
Product Rotation
Gravity-fed FIFO system for continuous front-facing
Upright Adjustability
1″ keyhole spacing for vertical optimization
Customization
Shelf configuration and roller mat layout per store application
ROI Benchmark
Average payback within 8 months through labor and sales improvements
